Who We Are?

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Over the years, under the inspiring leadership of Mr. V Murugesa Chettiar and his sons, Butterfly soared higher and today it is a household name worldwide.

  • Well diversified group
  • Appliances, Real Estate, Finance, Trade
  • Annual revenue of Rs. 800 Crores
  • One of India’s largest appliance manufacturers
  • LPG Stoves, Pressure Cookers, Vacuum Flasks
  • Mixer Grinders, Blenders, Table Top Grinders
  • Electric Rice Cookers, Electric Induction Stove
  • Air-coolers
  • SS Utensils, Tea Vending Machines etc.

In 1985 the Group diversified into the manufacture of Electric Motors - single phase and universal motors for various applications. Continued product expansion and acceptance have necessitated the addition of new manufacturing facilities. Swaminathan Enterprises Pvt. Ltd. is a full-fledged motor manufacturing unit and caters to OEMs, validating once more Butterfly's product quality.

SEPL – The Motor Division

  • Previously part of parent company
  • Separate company formed in 2003
  • Specializing in the motor manufacturing
  • Till recently, division catered to captive production
  • Butterfly Mixer Grinders & Table top Grinders
  • In the Open Market for the past four years

Vision

" To become a major player among top 3 manufactureres in india by 2015 for fhp motors and become one among the major suppliers of drives and fhp motors to oem’s by 2020 in the world "

Mission

To inspire stakeholders by listening and add value through latest technology and services leading to their satisfaction.

Quality Policy

SWAMINATHAN ENTERPRISES PRIVATE LIMITED is commited to develop, manufacture and supply electric drive products meeting and exceeding customer, statutory and regulatory requirements in terms of quality, delivery and cost.

SEPL is committed for continual improvement in all the processes to maintain its competitive position and strive for all round people development and involvement

  • Continuous investment in technology & HR
  • Provide the best to customers
  • Product and Service levels
  • Being a lean company, ensure cost competitiveness
  • Stick to core competency
  • Understand customers’ needs thoroughly
  • Do not over-do things

Butterfly, has emerged has "A promising name in Electric Motors".

 

Butterfly, providing solutions to the industry by offering a range of Economical Motors. There by translating customer needs to cost effective solution through the concept of DEVELOPMENT - DESIGN - MANUFACTURE.

 

Butterfly is strong in pre-sales and after sales - Technical support.

 

Why SEPL ?

  • New Entrants
  • Agile & Easily orientable to customer needs
  • Fast and Efficient decision making process
  • Large base of talent pool to serve customers
  • Sustainable competitive Advantage
  • Minimal Overheads
  • Quick lead time for order execution
  • Concentration only on our core competencies
  • Well designed for low cost - high quality - high volume production

The powder coated rolled steel shell is corrosion resistant and enhances aesthetic appeal

Dynamically balanced rotors reduce vibration.

Noise is totally eliminated

Lightweight

Suitable for any application

 

 

Design & Application Engineering

  • Compact, Knowledgeable and Agile team
  • Computerized Electrical & Mechanical design
  • Huge database of motor applications available
  • Knowledge of associated areas in group
  • Material science, Manufacturing, Automation

Our efforts at all times is to fulfill your needs in various applications of electric motors with the most efficient, most cost-effective, and the highest quality product, thus ensuring our quality policy "TOTAL CUSTOMER SATISFACTION".